Friday, July 18, 2008

Creative Advertising

Lipovitan an energy drink produced by Taisho Pharmaceutical Co., Ltd., and introduced in the 1960s (before Red Bull)
Widely available, retails in brown 100ml bottles. It is a recognizable brand, not a new market share over time unlike
red bull, no bad PR but it is weak visibility in Philippine market and brand perception is "old school" and "unhip". So the
challenge will be, is to make the brand re-boost and standout among competitors. Target markets are those young urban
or young upwardly-mobile professionals ages from 20-35 years old, male and female, self-reliant, easy-going, hardworking active lifestyle.

"Exceed your limits" is the new tag line for lipovitan focuses more on the goals and aspirations of the targeted market.

Here are the ff. studies promoting Lipovitan as a real energy drink.

creative advertising
creative advertising
creative advertising
creative advertising

Saturday, July 12, 2008

It is where the "magician and maestro" practice..

The reason why Efren "the Magician" Reyes and Django "Maestro" Bustamante became world class pool player because they are more imaginative than a typical artist. If you want to be one of them then start playing here online.

Tuesday, July 8, 2008

Better Features for the New IBC Japan Website

With less flashy graphics and animation, the new IBC Japan website makes business easier through faster user access and optimum vehicle search. Plus, with the improved chat function, you can now chat with your favorite CSC representative anytime.

IBC Japan launched its improved website last June 16, designed to make searching and navigation easier for used car importers. With its simple layout and functional features, the new site allows you to search and import used cars with less difficulty.

Here’s a brief overview on what the new website has got to offer.

Easier Access and Vehicle Search
The new IBC Japan site has less overloading with banners and flash content, thus faster user verification and vehicle search. After a quick log-in, you can go straight to business and search for used cars from auctions in Japan, online auctions and our inventory through the site’s Vehicles menu or quick links.
You can now also enjoy a search field powered by Google, an added feature for faster content searches.

Improved Chat Function
With the permanent chat window, you can now chat with any available CSC representative even without logging in. You also have the option to manage your preferred contacts as favorites upon log in. With IBC Japan’s Favorite Contacts, you can chat with your favored CSC representatives whenever you need Live Help.

IBC Japan serves customers worldwide. Visit the new and improved IBC Japan website at