Creative Advertising

Lipovitan an energy drink produced by Taisho Pharmaceutical Co., Ltd., and introduced in the 1960s (before Red Bull)
Widely available, retails in brown 100ml bottles. It is a recognizable brand, not a new market share over time unlike
red bull, no bad PR but it is weak visibility in Philippine market and brand perception is "old school" and "unhip". So the
challenge will be, is to make the brand re-boost and standout among competitors. Target markets are those young urban
or young upwardly-mobile professionals ages from 20-35 years old, male and female, self-reliant, easy-going, hardworking active lifestyle.

"Exceed your limits" is the new tag line for lipovitan focuses more on the goals and aspirations of the targeted market.

Here are the ff. studies promoting Lipovitan as a real energy drink.


Reward

Multi-Tasking

Champ

Attract